Yes! We conduct play observations with kids continually during the production of all of our apps. Do you test with kids – how do you incorporate that feedback? There are often 4-6 people working on an app and it takes about 3-6 months. What’s the design process to create a new app? How long does it take from idea to launch?Ī play designer typically comes up with a concept and works with artists, developers and producers to bring it to life.
By doing this, you gain a lot of empathy for kids and can better see the kids’ perspective, which helps to create a better digital toy. Play Designers can have very different backgrounds, but ultimately you spend a lot of time with kids. Maybe that’s why Birdie loves it so much! Let’s learn a little bit more about how a Toca Boca App comes to be, with this interview I had with Play Designer Willow Mellbratt: How does someone become a Play Designer? So you might say this app was designed by kids, for kids. Toca Life: City came out of over 10,000 incoming feature requests from real kids playing with real Toca Boca apps. (Birdie’s personal favorite at the moment!) It’s like a digital “play house” where kids are in charge of their own virtual world: from customizing hairstyles, selecting their wardrobe to grocery shopping and visiting the pet store. With 29 characters and 4 new locations, there are endless ways for each character to interact with their environment. Toca Boca’s latest app, Toca Life: City, is one of their most ambitious “games” to date. Plus, their design aesthetic is always spot on wonderful.
t’s just kids playing with virtual toys instead of real ones. There is no winning, losing, time limits, coins, levels, etc. Toca Boca continues to be our favorite resource when it comes to kid-friendly apps. They are one of the few app companies out there that focuses on open-ended play for kids.
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